Goldman Sachs
Modernizing GS Asset Management across print and web.
Industry
Finance
Scope of work
Design & Development
Duration
6 Months +
Challange
Goldman Sachs Asset Management needed to modernize their visual identity across a major multi-group publication, unifying diverse content from every division under one cohesive, sophisticated brand.
The Inflection Point publication brought together contributions from every group within Goldman Sachs Asset Management, functioning almost as a magazine in scope and complexity. The existing materials lacked the refined, modern aesthetic the new brand demanded, and the piece needed to work seamlessly across both print and digital formats, each with its own technical requirements for color, resolution, and layout.
Goal
The goal was to deliver a fully rebranded, print and web ready publication that elevated Goldman Sachs Asset Management's visual presence across every format.
From cover to final spread, Inflection Point was redesigned to reflect GS Asset Management's new sophisticated brand language. This meant building a cohesive design system that could flex across dozens of sections while maintaining consistency, and producing a complete suite of assets optimized for both high-fidelity print production and digital distribution.
Solution
Designed for print production and a seamless web experience.
Working within a four-person design team, the project was split across print and digital deliverables. On the print side, the publication was built in InDesign with full CMYK color and proper bleed setup to meet production standards. For the web, I took a larger role collaborating closely with UX designers to adapt the publication into mobile and web-friendly formats, ensuring layouts, typography and assets translated cleanly across screen sizes. This included creating mockups and building out a full suite of optimized web assets that matched the scale and polish of the print piece.
