San Diego FC
A brand activation partnership with San Diego FC, bringing fans together through events, content, and community.
Industry
Sports · Entertainment
Scope of work
Content Creation · Event Production · Graphic Design
Duration
1 Month
Challange
Turning a ticket package into a moment people actually wanted to be part of.
San Diego FC needed more than a promotion. They needed content that felt authentic, exciting, and community-driven enough to move group ticket sales and build real fan engagement.
Goal
Create content and experiences that brought fans closer to the club.
The goal was to leverage San Diego Social Club's community and creative reach to promote San Diego FC's group ticket packages through genuine, engaging content and a real live event experience.
Solution
From giveaways to tailgates to the after party.
I partnered with San Diego FC to produce photo and video content, run a ticket giveaway, and host a tailgate event that brought fans together before the match. The content lived on San Diego FC's official Instagram, capturing the energy of the day. The partnership also inspired a follow-up event where I independently created assets and continued building momentum around the club.
